For Creators
For Business
The Impact of AI on Music Production and Creation
AI vs. Human Creativity—Who Will Shape the Future? Music industry experts predict that AI will be the driving force behind the next wave of music evolution. From vinyl records to digital streaming platforms like Spotify and Apple Music, AI algorithms in music production are leading us into a new, unknown territory. While traditionalists may argue […]
Streamlining Revenue Splits for Music Collaborations
Mastering Revenue Splits in Music Collaborations: A Comprehensive Guide In music, collaboration is key to success. Collaboration on projects like songs, albums, and EPs involves a whole slew of disciplines: music production, songwriting, and vocal development, to name a few. These collabs foster innovative ideas, enhance productivity and increase revenue. In this comprehensive guide, you’ll […]
The Role of Social Media Algorithms in Shaping Creator Success
Creators rely heavily on social media for audience engagement and growth. But with ever-evolving social media algorithms dictating what content gets seen, understanding these complex systems is no longer optional — in fact, it’s vital to your social media strategy as a creator or as anyone who earns money online. Here, we’ll delve into the […]
Navigating the Business Side of Creative Work
Building a Creative Business: Navigating the Business Side of Creator Work As creators, we’re often told to ‘just focus on your art’ and let the business side handle itself. You pour your heart and soul into your work, but without knowing how to build a career, you’re essentially rolling the dice with your future. However, […]
How to Build a Strong Personal Brand as a Content Creator
Today, your personal brand is in your resume. This is especially true for content creators— whether you are an artist, musician, vlogger, blogger, podcaster, or influencer. Your personal brand sets you apart from millions of others trying to make it in the digital landscape. Additionally, it helps you resonate with your audience on a deeper […]
How to Build a Strong Personal Brand in the Music Industry
In a music industry where independent artists are going viral and launching their careers virtually overnight, creating great songs alone isn’t enough. You need to have a memorable and strong personal brand that gives you an edge in today’s extremely competitive music landscape. Whether you are an artist, songwriter, producer, or musician, your brand identity […]
Emerging Trends in the Creator Economy for 2025
The creator economy is continuing on its explosive growth trajectory. In fact, Goldman Sachs forecasts a creator economy market size of $480 billion by 2027. This surge is primarily driven by the evolution of social media platforms, innovative digital marketing strategies, and content creators becoming entrepreneurs who are building their own brands worldwide. Keep reading […]
The Importance of Transparency in Creative Partnerships
When creatives team up for a project, transparency isn’t just a buzzword – it’s the game changer that can make or break the collaboration. Imagine working together, but no one really knows what’s happening behind the scenes. Confusion, missed expectations, and those dreaded misunderstandings start creeping in. Sounds stressful, right? The solution itself is simple […]
Facilitating Better Cross-Platform Creator Collaborations
With over 200 million creators out there (and the creator economy expected to hit $22 billion next year), it’s clear that collaborations and partnerships are where the magic happens. Whether you’re on TikTok, Instagram, YouTube, or any other social media platform, teaming up with other content creators is key to reaching new audiences and driving […]
The Evolution of Revenue Sharing in the Music Industry
Music Revenue Sharing in the Industry: Lessons from the Past for More Fairness in the Future For decades now, music revenue sharing has been a complicated topic in the music industry and for creative artists. Even global popular music stars like Taylor Swift aren’t exempt from it; so much so she had to re-record whole […]